Communication Planning at Ursuline College

In my time at Ursuline College, I designed the communication plan for recruiting first-year and transfer students. This included creating the multi-segment, multi-channel, end-to-end plan, defining customer journeys, copywriting all materials, building, coding, and querying emails, working with media, social media, and advertising, and art directing the work of designers and photographers. Select samples of this work are included below.