Content Design
College Board Search is the leading tool used by colleges and universities to make an initial connection with right-fit, college bound students at the top of their enrollment funnel. I’m a subject matter expert on Search products, and lead College Board’s content strategy for distilling information about optimization of these self-service tools to the higher ed enrollment leaders who use them.
Whitepapers & Slide Decks
Below are samples of my writing and design for higher ed audiences, which strive to distill complex information into its smaller parts and get to the heart of the “so what?”
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Introducing Subscriptions
This session at College Board National Forum introduced new CB Search subscription plans.
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Search Training Agenda
This user training gave participants control over their own experience; something we verified as valuable in a training preferences survey.
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Personalization at Scale
This webinar was designed to replicate a 1:1 consulting session at scale, making use of a personalized pre-read and case study.
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Capture Collaboration
We partnered with Capture Higher Ed to reach their higher ed audience and deliver key messages about Search changes and volume.
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Search Workshop
A presentation teaching partners core skills, this slide deck makes use of video screenshots and an audit activity.
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Student Migration
A handy animation to show how the top states exporting students for higher education have changed in a 10 year period.
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Think Differently
Used as gated content on Inside Higher Ed, I coordinated with a professional copywriter to create this piece.
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Stealth Applicants
After hearing frustrations from enrollment leaders about growing stealth applicant numbers, I created this to advise on the problem.
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History-Making Growth
This case study highlights the work of Oregon Tech, with whom I consulted on Search strategy. In 2020, this institution had outstanding results.
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Saturating Your Primary Market
With a demographic cliff coming, colleges & universities must pursue affinity with every right-fit student nearby. Most are missing opportunities.
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Senior Search
Designed to help enrollment leaders engage students on their own timeline, even those kicking off their college search during senior year.
Webinars & Videos
A sample of videos and presentations where I am the primary presenter or appear in partnership with others. In addition to a speaking role, I’m engaged in storyboarding, creating slides and visuals, video production, scriptwriting, and coaching co-presenters. Since early spring 2020, I’ve created content for 40 national webinars that have touched more than 1,000 individuals at 700+ colleges and universities each year.
The first announcement of new subscription model enhancements for 2023-24, and moderation of a panel discussion on Search features.
I designed, wrote, and presented this 15 minute strategy session as part of a larger Search training event.
I designed this presentation, collaborated on scriptwriting, and presented a portion of the session.
In this training session, I consulted on slide design and took on a presenter role. My remarks begin at the 14:00 mark.
Our most popular webinar of 2021, I collaborated with SMEs in CB’s Growth Marketing to advise higher ed leaders on best practices to help them do more with Search data.
I developed this webinar to introduce the market to College Board’s change in business model for Search, writing the script, designing the slides, and delivering a portion of the presentation.
In this webinar, I interview four admission leaders on their work with the Search data tool, Interest in My College.
This is a sample of one of five regional sessions I designed in the summer of 2020.
I wrote, recorded, and produced this short video introducing higher ed leaders to our subscription plan builder tool.
This short, 5 minute video accompanies a detailed message that merges in specific historic data to help enrollment leaders make an informed decision about their CB Search subscription selection.
This session prepares higher ed to make use of emerging PSAT/NMSQT data back in December 2021. The PSAT data load has long been the most impactful on the launch of sophomore and junior recruitment campaigns.
In this webinar, we address key challenges enrollment leaders face when working with our data. This session makes use of polling and data to make key points.
A collaboration with EAB for the benefit of joint partners. I advised EAB on their interpretation of CB data.
Visualizations
In the time I’ve worked with adoption and success of CB Search products, I’ve honed my visual design skills through practice and formal learning. I use design principles and tools (Adobe Illustrator, InDesign, and PowerPoint charts specifically) to create data visualizations and process maps that credibly and visually simplify complex information.
